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Video 13 - I am my own brand

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Jon Pfeiffer is an experienced entertainment and copyright trial attorney practicing in Santa Monica. Jon is also an adjunct professor at Pepperdine University in Malibu, California where he teaches Media Law. COM 570 covers First Amendment issues as well as copyright, defamation and privacy.  

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  • Privacy , Privacy - Right of Publicity , Video
  • Jun 24, 2013

I am my Own Brand

We live in a branded world. Companies spend millions of dollars to create and protect their brands. Similarly, celebrities work hard to cultivate the public’s perception of them in the hope that they can create a unique brand to take full commercial advantage of their notoriety. After all, endorsements can be the most lucrative reward for celebrity status.

I, too, am my own brand and I want the right to control that brand. Fortunately, I live in California and California has a law that…

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  • Privacy , Privacy - Right of Publicity
  • Jun 16, 2013

Another Student's View: Should your Employer Monitor your Computer Use at Work?

Sean Jang a student in Jon Pfeiffer’s Spring 2013 Mass Communication Law class at Pepperdine University, wrote the following essay in response to the question: “You just landed your dream job. On your first day of work your employer issues you a company laptop. The topic of whether your use of the computer will be monitored is not discussed. Should the company be able to track what web sites you visit or e-mails you send?”

If the company did not thoroughly explain the employee’s…

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  • Pepperdine Student Comments , Privacy
  • Jun 11, 2013

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